Check this site out.
This is the future. Sustainable standards for all sorts of products. And not just at the end of the supply chain, such as a sustainable car, but at all stages. Is a sustainable car really sustainable if it took unsustainable methods to produce it?
I've worked on a LEED project before and, as I've said in a previous blog posting, I think its a positive step in the right direction. Sustainable standards are going to become the new branding.
Over the next couple of weeks I will be looking at all those sustainable standards in depth starting with the Forest Stewardship Council Certified Wood standards. I will be giving an overall letter grade and encourage discussion on the ratings.
Tuesday, January 16, 2007
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