Tuesday, January 16, 2007

Sustainable Standards

Check this site out.

This is the future. Sustainable standards for all sorts of products. And not just at the end of the supply chain, such as a sustainable car, but at all stages. Is a sustainable car really sustainable if it took unsustainable methods to produce it?

I've worked on a LEED project before and, as I've said in a previous blog posting, I think its a positive step in the right direction. Sustainable standards are going to become the new branding.

Over the next couple of weeks I will be looking at all those sustainable standards in depth starting with the Forest Stewardship Council Certified Wood standards. I will be giving an overall letter grade and encourage discussion on the ratings.

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