Dell goes green

Looks like Dell Computers is leading the way in going green in the tech sector. Michael Dell the CEO of Dell Computers is implementing a policy of planting one tree for every computer sold. He has also come out calling on the whole industry to implement free recycling programs for their customers. While I'm usually skeptical of corporate social responsibility (CSR), it is hard to argue that Dell isn't backing up its words with actions. Dell has already implemented a free recycling program for its customers. And while planting one tree for every PC sold may not be directly coorolated in terms of sustainability, its better than the current "net loss" to the environment in the computer industry where it is operated like any other industry, solely on profit maximization. No doubt Dell has its own interest in this as well. If they are seen as a corporation that cares about the planet, it will generate good publicity and marketing, thereby increasing sales. With Dell already having the best supply chain in the industry, thereby driving down their fixed and marginal costs, they can afford to implement eco-friendly policies without lagging behind their competitors. All in all, a good move regardless of Dell's own self-interest at stake.